Aerion Supersonic is an up and coming supersonic jet service. While it is clear and visible that technology is at the forefront, the branding needed to show that Aerion was an entire luxury experience.

The new Aerion Supersonic is about premium travel that is accommodating and seamless. Every detail from the jet interior to the flight ticket conveys the elite experience of flying with Aerion.


For the Aerion headquarters, the attributes of being streamlined and acomodating follow through for the engineers and designers as well.

Close to the Aerion headquarters is also the viewing show with interactive screens that educate visitors on how Aerion is innovating in supersonic travel and how it can save you your most valuable asset, time.


One of the reasons Aerion Supersonic needed this rebrand is that their current voice talks about supersonic travel as a future hypothetical rather than a reality.

Aerion is the technology of the future brought to today. Thus, fliers will be able to book flights and integrate smoothly with their smart phones and watches. Screens are also considered upon arrival of the airport.


Letterheads, envelopes, business cards, special invitations, flight tickets, and an Aerion executive member card make communication and transactions seamless.

From the modern uniforms to the transportation vehicles at the airport, the entire experience when flying with Aerion is considered.


These posters are placed in major metropolitan cities where Aerion currently flies to. They feature statistics about how fast one can fly from the city they reside to popular business destinations.

These posters are found outside of luxury restaurants, transportation hubs, and in financial districts where future Aerion passengers frequent.