PACKAGING, BRANDING, ART DIRECTION
STUDIO: KIMIA FARIBORZ
Desert Essence is a line of self care products that are believes it's only as great as its ingredients. This rebranding and new packaging brings that statement and the beauty of the desert to the forefront.
The Desert Essence commercial features three types of desert biomes: semi-arid, dry, and coastal. In this commercial, Desert Essence explores the raw elements of nature being interwoven with the delicate beauty and process that does into each product.
Art Direction: Kimia Fariborz
Talent: Erendira Vasquez
Editor: Cookie Belknap Fernandez
Camera: David Mahmoudieh
Crew: Jalaludin Trautmann, Brandon Ruiz
This pop-up shop will be featured at desert festivals and events such as the Palm Springs Film Festival and Coachella Valley Music and Arts Festival.
The pop-up shop features the commercial in the front amongst the product while the back is an opportunity for testing products that are perfect for sunny environments like sunblock and facial moisturizer.