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Hydroxycut
PACKAGING, BRANDING
STUDIO: CHASE DESIGN GROUP
Hydroxycut is America's #1 best selling weight loss supplement with a 20 year history. Through these times, Hydroxycut has improved its formula and needed a design that featured its iconic red to convey efficacy while updating its look.
Through many rounds, the Hydroxycut team selected my design as a Junior Designer at Chase Design Group to print nationally.
Part of the challenge of working with this brand was its history with negative press. A number of users had adverse health effects and Hydroxycut responded with an updated formula. The rebranding needed to convey a sense of strength and recognizability while giving it a tone of trustworthiness.
Hydroxycut was covered on Packaging Strategies, STACK3D, and Global Newswire.
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