Hydroxycut is America's #1 best selling weight loss supplement with a 20 year history. Through these times, Hydroxycut has improved its formula and needed a design that featured its iconic red to convey efficacy while updating its look.
Through many rounds, the Hydroxycut team selected my design as a Junior Designer at Chase Design Group to print nationally.
Part of the challenge of working with this brand was its history with negative press. A number of users had adverse health effects and Hydroxycut responded with an updated formula. The rebranding needed to convey a sense of strength and recognizability while giving it a tone of trustworthiness.
As a Junior Designer at Chase Design Group, my design and logo concept was selected for national print. I've seen every sample and approved each Pantone.
Before & Afters: