Trojan is the largest American condom and sexual lubricant supplier. There was a bit of embarrassment in purchasing Trojan products with its overpromising names and sparkles. There was an opportunity to change that.
The new Trojan blurs the lines of feminine and masculine, as this product is for all. It is about being real, open, and inviting. Condoms no longer have to be hidden, just as the world becomes more open and honest about sexuality.