NOW            INVITING            STIMULATING           VIRGIN           REAL

CONCEPT

The redesign of Trojan is about being just as real as what it’s for.  It is still the same dependable brand while being purely untouched for each user. This redesign, inspired by the intimacy of our own skin, brings an inviting energy that makes it ready wherever one may go.

Whether you’re using Trojan for later... or for here and now.

TARGET AUDIENCE

The new Trojan is for a new generation: a generation that is not afraid of safe sex and body positivity.

The new Trojan target audience is one that loves their relationships - whatever that may be - and loves their skin. The new Trojan conveys the same confidence and honesty that

this target audience lives by

BEFORE

AFTER

LOGO DESIGN

SKETCHES

EARLY LOGO IDEATION

FINAL LOGO

PACKAGING DEVELOPMENT

SKETCHES

FORM DEVELOPMENT

GRAPHIC DEVELOPMENT

FORM CREATION

Trojan's existing logo was very masculine and pointed. This inspired the new Trojan logo to have a far more comfortable look while still conveying its strength and reliability that

Trojan is known by. It is a more gender inclusive logo.

The gently curved tips of the letters from the shape of our bodies and skin, while alluding to the ease and speed of using the new Trojan products.

Trojan's new forms utilize similar shapes to help unite them across a discombobulated aisle. It was essential that the new form was recognizable as the types of sexual health products are often separated from each other on the shelves.

Each type of packaging is designed to serve the product it carries.

The condoms have a different texture on each side to let a user know which side is "up" for easy application, without needing to turn on a light.

The lubricant in a rectangular form makes for one handed use.

Most individuals do not use all the condoms in one night, yet the existing box lacks a way to close it after opening. The condom box allows for reuse with its elegant and organized slats. 

The vibrator and pleasure ring packaging allows for a user to have a better sense of what they are actually getting.

ART DIRECTION

FINAL PHOTOGRAPHY

©2019 by Kimia Fariborz – Los Angeles, CA – info@kimiafariborz.com

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